wins the 2012 Hong Kong Shooting Star award.

HONG KONG, November 16th, 2012/PRNewswire/ -- SofaSale was crowned the 2012 Hong Kong Shooting Star award for their outstanding performance and improvements across nine categories of the European Business Excellence Model – Leadership, Policy & Strategy, People Management, Partnership & Resources, Processes, Customer Results, People Results, Society Results and Key Performance Results.

 Established in Hong Kong in 2010, SofaSale is now positioned as a well-known respected player in the local furniture retail market. Supported by a European furniture distribution company, it had immediate access to the leading furniture manufacturers in Greater China. This in combination with an innovative supply chain, created a competitive advantage over the established furniture retailers in Hong Kong.

 The winner of this prestigious international business award is selected by the Dutch Chamber of Commerce in Hong Kong. has been recognized as the most outstanding and promising Dutch linked SME company that is currently operating in the territory. 

The award ceremony was held on 15th November 2012 at the Country Estate Duin & Kruidberg, Santpoort in the Netherlands.  Mr Arno Nieuwland founder of received the prestigious award during the exclusive dinner presentation ceremony, hosted and organized by Cathay Pacific Airways and Netherlands Council for Trade Promotion (NCH).

The Hong Kong Shooting Star has been awarded every November since 2004 to a company during the China Business Awards ceremony.

The aim of the Hong Kong Shooting Star Award is to raise profile of Dutch-linked business in Hong Kong to specifically recognize outstanding performance of small and medium enterprises in order to encourage further growth.

More background information can be found at and .