It may come as a surprise to some, but Hong Kong ranks amongst the biggest waste producers in the world. With an annual average of 530 kg per resident, (much) more than Tokyo, Taipei, Seoul and Singapore.
In recent years the Hong Kong government placed thousands of recycling collection bins on the streets, aiming to recycle 50% of all waste, unfortunately the recycle rate is dropping year-on-year, according to the Environmental Protection Department. Green groups say that waste charging might be the key helping the city to focus on recycling waste and go green. The Government now admits that in Hong Kong we do have a waste crisis, however in their daily agenda we do not see the right sense of urgency to tackle this crisis. The clock is ticking, the city’s 3 landfill sides are set to reach capacity in 2020 and no alternative solutions have been found yet.
Concern and awareness is key
At SofaSale we are sincerely concerned about the lack of alternative solutions brought forward for reduction of the annual waste production of its local residents in combination by the limited waste disposal or treatment facilities. With our Recycle your Blues campaign we would like to create awareness of the waste problem we are facing in Hong Kong. We would like to educate Hong Kong residents, that some items in our daily waste stream can be valuable and deserve a second life. In many countries Denim jeans are being recycled, shredded and re-used for home isolation, this kind of initiatives do not exist in Hong Kong.
We think, this needs to change, with your help we can make a difference.
On a daily basis we are working on furniture designs and furniture production. We see creative opportunities using recycled jeans in our furniture designs. We started by creating unique Sofa furniture pieces from recycled jeans, and we are quite excited about using recycled materials in our designs. We hope by bringing this Blue furniture products to the Hong Kong market we can make a statement towards different government organisations and hope to start up a constructive and open dialogue on how to the solve the Waste Crisis in Hong Kong. We believe we need to do this together to ensure both the recycling rate is going up and the waste treatment will become green and sustainable.
We would like to encourage all readers to share their ideas and if you like our idea of recycling jeans furniture, do check your wardrobe and see what jeans are worn down and no longer useful. Please do not throw them away, instead please send them to SofaSale. We will use your jeans and hopefully transfer them into unique Blue furniture!
Review our video below for more information:
SofaSale is one of the leading online furniture retailers in Hong Kong with a long furniture history in the European retail market.
The objective of the SofaSale business model is to make design and quality furniture accessible to a large group of Hong Kong consumers. At our SofaSale website portal we offer a large range of discounted furniture products on sale every day. In our Quarry Bay production room, customers can visit us and discuss their specific furniture wishes and requirements, after which the order will be placed online and will automaticly be scheduled for production in one of the SofaSale contracted factories. The production lead-time varies from 1 week till around 3-4 weeks. SofaSale is operating their own production lines in the South of China, and as a result we can offer flexibility and quality towards Hong Kong customers. And from today onwards with our recycled jeans program, you can opt to use these jeans for a large number of different fabric sofa models.
Interested in buying a recycled Jeans Sofa, contact our Customer Service at 2541 1230 or [email protected]
SofaSale 十分關注香港目前所面對的廢物處理問題，我們希望能透過一些活動去增加港人對於廢物處理的認識及關注，從而減少港人每年的廢物生產量。透過Recycle your Blues campaign，你可以更加清楚香港目前面對的廢物問題。我們想香港市民意識到有些廢物只要得到恰當的處理，是有價值，並可以有另一個用途。在很多國家，牛仔褲已經可以回收，透過加工便能重用成為家居的一分子，這些做法在香港還未出現。
有興趣購買再生牛仔褲沙發，請致電 2541 1230 聯絡我們的客戶服務部或電郵給我們 [email protected]