1., winner of the 2012 Hong Kong Shooting Star award, winner of  the 2012 Hong Kong Shooting Star award. HONG KONG, October 12th, 2012 -- SofaSale will be awarded the 2012 Hong Kong Shooting Star award for their outstanding performance and improvements across nine categories of the European Business Excellence Model – Leadership, Policy & Strategy, People Management, Partnership & Resources, Processes, Customer Results, People Results, Society Results and Key Performance Results. Established in Hong Kong in 2010, SofaSale is now positioned as a well-known respected player in the local furniture retail market. Supported by a European furniture distribution company, it had immediate access to the leading furniture manufacturers in Greater China. This in combination with an innovative supply chain, created a competitive advantage over the established furniture retailers in Hong Kong. The winner of this prestigious international business award is selected by the Dutch Chamber of Commerce in Hong Kong. has been recognized as the most outstanding and promising Dutch linked SME company that is currently operating in the territory. sofasale shooting star award
  2. Summer Sale

    Now free coffee tables with our new line of Florence and Roma Sofa series. Please contact our customer service for the details. coffee table
  3. Standing out from the Crowd

    Sofasale is a furniture retailer with a difference - by take charge of every aspect of production, they produce distinctive, affordable pieces with style to spare. - The Standard News, March 15th - Total service and in-house production
    Motivated by a lack of affordable quality furniture in Hong Kong, Sofasale decided to diversify its furniture export business and go into retail. An online store with a showroom in town, it produces its own line in everything from wooden tables to office furniture, lighting and accessories, with an emphasis on customization, in a style that can be described as “modern European.” Their designs originate mostly from Europe, and they have their own workshop in China, in which they have total control over quality and production. They also engage in contract manufacturing – but here they exert great control as well, buying production capacity in factories so as to run their own independent production. From conception to delivery, everything is done in-house; as a result, each piece retains great character, quality is guaranteed, and delivery time is quick. Because they have no expensive retail set-up – e.g. stores in prime shopping malls, staff and concerns over stock levels, and their own factory in China, they have a totally different cost structure, which results in better deals for the customer. Primarily an online store, they make up for the lack of ‘browsing’ experience with a comprehensive website and strong price incentives – which so far has resulted only in happy customers.
    Reclaim and recycle
    A particular highlight of their catalogue is the Eco-Series, which transforms reclaimed wood into European-style furniture, such as dining tables. Recycling their own wood from Chinese furniture houses, they have managed to produce a collection which is environmentally friendly, while exuding great, understated charm. Also popular is their extensive sofa collection, which can be produced in any number of sizes and materials, from fabric to leather. Part of their campaign towards environmental-friendliness is their jeans recycling project -customers are encouraged to send in their old jeans, which will then be used for sofa fabric, producing brand-new items.
    Helping you live in style
    Sofasale distinguishes itself by offering unique pieces in a boutique setting. While some brands provide perfectly for the mid-level market, focusing on furniture with storage solutions, Sofasale aims for a slightly different market, providing quality furniture designed specifically for the stylish sophisticate. Eventually, it hopes to break out of the local market into other countries in the Asia-Pacific, such as Singapore, Australia and New Zealand. Besides retail expansion, it also hopes to keep diversifying its portfolio, engaging in more design projects, and catering more comprehensively for its international  customers.
  4. SofaSale featured in Post Magazine January 2012

    Zen mastered An open-plan flat in Kennedy Town Praya is a light-filled haven of tranquility. Text Nadine Bateman / Pictures Jonathan Wong / Styling David Roden This stylish apartment is an unexpected delight, not least because of its location. The entrance to the block that houses the flat is inside a small, old-fashioned shopping arcade in Kennedy Town Praya. It’s a charming juxtaposition that is entirely intentional, created by a company called Loftliving, whose portfolio of exclusive investment properties features apartments that are unusual in some way. “We aim to maintain a certain style, which includes unusual spaces, clever use of space and open-plan living, and to create themes such as industrial, rustic or contemporary,” says Raoul Preller, Loftliving managing director. “It’s not the usual vanilla, cookie-cutter, generic stuff. We don’t have character-less, purpose-built blocks, but offer something a little different, including the layout and the choice of materials for flooring, countertops and bathroom units [for example].” There used to be an illegal structure on the roof of the apartment, which now houses a generous outdoor entertaining area of 1,250 sq ft – 300 sq ft bigger than the interior. “One of the things Loftliving aims to do is reinstate properties with illegal structures,” says Preller. “Ultimately, indoor space is a lot more valuable than outdoor space, but there’s a segment of the market that tends to value outdoor living. So, despite the original mess, we realised we could create an incredible frontage: a wrap-around terrace that would be really appealing.” Despite its proximity to the bustling heart of Kennedy Town, the roof terrace is relatively private. There is also a tranquil view of trees and a park opposite. Curved decking, white stepping stones and a small “lawn” are intended to create a Japanese rock-gardenlike ambience. “I hunted high and low for fake grass that feels and looks like the real thing,” says interior designer Monique McLintock. “I used 130 bags of white rocks [around the lawn]. It creates a Zen feel. It’s a little bit of an oasis away from the chaos. Many people might find it hard to believe a place like this exists in Hong Kong. [Living here] is like living in your own resort.” The original two-bedroom property now has a master bedroom and a utility room with a sofa-bed that can double as a guest room. The apartment is deceptively spacious, which owes much to the elegant decor and light that flows through the many windows, including the window-panelled doors leading from the living area to the bedroom and the enormous glass doors that open from the bedroom to the roof terrace. Even the rain shower is exposed on all sides so you can see into the bedroom and onto the terrace. Modesty is preserved with floor-to-ceiling blinds. “There are no privacy issues, so why not make the most of the available light and space?” McLintock says. “[Also] we try to keep the decor neutral and stylish so that it has a universal appeal. As these are investment properties, it’s important to have items that will last for 10 to 20 years at least, unlike some rental homes, which look great at first but are cheap and start to fall apart within a year or two.” Says Preller: “When you enter the apartment, you pretty much see the entire scope of it and that’s intentional. It’s all about flow.” With so much thought invested in the apartment, it’s little wonder flat hunters wasted no time in snapping it up. On the day the place was listed, it was taken. A week later the tenant moved in. 1 Living area Antique oak flooring in the living area cost HK$48 a square foot from Sunwood Building Materials (308 Lockhart Road, Wan Chai, tel: 2827 0990). The two-piece sofa set was designed by Monique McLintock Interiors (room 303, Tai Shing Building, 43 Bonham Strand West, Sheung Wan, tel: 6779 3791) and custom made for HK$16,570 by Bricks and Stones (97 Queen’s Road East, Wan Chai, tel: 2520 0577). The floor lamp was HK$1,900 from  (2/F, Tung Kin Factory Building, 196 Tsat Mui Road, Quarry Bay, tel: 2541 1230) and the cushions were HK$490 each from Bricks and Stones. The glass-panelled wall separating the bedroom from the living area was made for HK$19,500 by contractor Ecdeco (Room 3018, New Tech Plaza, 34 Tai Yau Street, San Po Kong, tel: 2768 8538). sofasale in scmpsofasale in scmp south china morning post
  5. Teak, Aluminium and Stainless Steel Furniture in Hong Kong

    Coming soon to our Showroom the Outdoor DeLuxe series. Stainless steel frames with Indonesian Teak arm rest. Finished with Sunbrella style outdoor fabrics, in many different fashionable colour styles. We will make sure you are prepared for early spring! We can't wait!
    outdoor sofaStainless steel and aluminium furniture is the modern choice for those seeking practicality, style and comfort. We generally manufacture using 304 grade stainless steel with a brushed finish - the industry standard for outdoor products. Some items are also available with an EP (electropolished) finish which further enhances corrosion resistance. Exceptionally strong in comparison to their weight, our aluminium collections all feature a tough and easy to maintain, powder coat finish. Teak is a dense, close-grained hardwood with a high natural oil content. Teak is exceptionally hard wearing, highly resistant to rotting and is almost impervious to the effects of sun, rain, frost or snow. For these reasons, teak is the first choice timber for outdoor furniture. We control our manufacturing at every level - from hand selection of the finest grade of teak, through kiln drying to processing at our own factory. Kiln drying not only enables us to craft accurate, close fitting joints, but also ensures the stability of the finished furniture in all the climatic conditions it is likely to meet. Naturally, all teak we use is sourced from sustainable plantations.
  6. Free Dining table in the Facebook Friday Discount offer

    Today we have a spectacular offer, our best selling reclaimed Elmwood dining Table TM1904 for free, value of HKD 5,490. Do not miss this! We value our Facebook Friends network, you deserve our special attention. Every Friday we have a special Facebook Friday Discount offer. Today we offer a free dining table in combination with our introduction of our new Madeira Sofa collection. So buy the coolest design sofa Madeira MAX9005 and get a dining table TM1905 with a value of HKD 5,490 for FREE. Please contact our Customer Service for details.
  7. Facebook Friday Discount

    Today we have the Mini Egg chair, for your little wonders, great gift to support them through the new school year. Please note we have few pcs available for this Facebook Friday offer, so “first come, first serve. Valid till we sold all 5 pcs out.... Please note we sell this item below cost price, to achieve more fans on Facebook, hope you “like” this. facebook friday discount sofasale
  8. New Website

    We are happy to announce our new web-platform, more products, better prices, better deals, more reason to Live in Style. Please have a look and spread the word: Live in Style Thanks, the SofaSale team sofasale furniture home decor
  9. Indigo now at SofaSale

    SofaSale is the official appointed online outlet store for Indigo-Living. In our Indigo Outlet section you will find the official Indigo products, at discounted prices. We will update the section on a frequent basis, since the Indigo stocklevels change by the minute. Do not hesitate and buy now. Live in Style has never been so easy and affordable! See the products: here More info on Indigo Living:
  10. What is the SofaSale secret? Good quality, low pricing

    We received numerous questions, all boiling down to the same topic. People want to know our secret. How come you can offer such a good quality, modern European Style furniture, and offer these low prices, what is the secret? I have difficulties to believe this…. The secret of SofaSale is not a secret at all. Let me explain in more detail. The price is based on the cost savings made within the innovative set up of SofaSale. Which means: high volume buying power, long term business relationships, access to left over stock, RMB trading relationship with factories, no expensive retails shops, no excessive sales team to guide customers around, no utility bills, no excessive retail stock, etc, etc. These cost savings are reflected in our pricing. We do have a fully owned Quality Control team, visiting our factories every single week. Which means that every order will be checked before it will be send to Hong Kong. Over the past years, we have terminated business relationships, with businesses that failed to deliver unto our own set quality standards. This has resulted for us in a few very reliable business relationships. We can give them the right volume of business, they can give us the right quality against the right price. Over and over again. Since a picture is worth a thousand words, please review “our quality”.  

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