Today our director, mr Arno Nieuwland had the privilege to meet with the Y5 students at Clearwater Bay School and discuss some essential elements on how to start and run a successful business.  In the 45 minute discussion, topics like product development, pricing strategy, staff recruitment, advertising and the influence of social media were addressed.

All-in-all a very interesting discussion, with impressive questions and dialogues with the entrepreneurs of the future!


We discussed the difference between 2 different product videos, and the impact price setting on the success and ultimately profitability of a business

The Air 2 Chair:  HK$ 888   --> HK$ 188  (discount code: CWBSY5)

The Air-Lounger: HK$ 188  --> HK$ 88 (discount code: CWBS)

We discussed the CWBS Y5 pricing setting experiment: what will happen if we drop the sales price with a special CWBS promotion, we will be able to boost the sales of these fun products?

We agreed to make a Y5 CWBS discount promotion, please find the instructions below:

Select the product:

  • -  Add products to your shopping cart
  • -  Select free shipping
  • -  Go to check-out
  • -  Fill in address details
  • -  Apply discount code  CWBS for air-lounger HK$ 188 --> HK$ 88/pc   and CWBSY5 for Air2Chair HK$ 888 --> HK$ 188

Pay by credit card or HSBC transfer.

We agreed once we sell 10 pcs or more before Christmas, SofaSale will donate a comfortable beanbag to the Y5 shared area.