About Us

SofaSale is part of an European furniture distribution company. With over 20 years of furniture history in the European retail market, one could say: we know the global furniture market.

The objective of our business model is to make design and quality furniture accessible to all of you. Beautiful iconic furniture does not have to be expensive any longer.

Our approach is to make the old design classics accessible to all. The prices of iconic design pieces have gone through the roof over the past decades due to inexistent competition and protectionism of the Global design furniture market. Most licensed manufacturers have their original designs classified as a Piece of art by most European Local Laws. This means they have a copyright protection for 70 years after the designer has passed away.

This is however not the case in Hong Kong where as in the UK and US, the original design furniture is only subject to Design Right which covers them 25 years from the first public release. 

SofaSale is therefore completely legal in selling these furniture pieces in Hong Kong. 

Our discounted prices will be on average around 50-70% below the Hong Kong retail prices. Learn more on how SofaSale is being able to offer this kind of pricing. Click here. 

We bring new items to our web-shop on a day-by-day basis. Feel free to come back and review our offers. 

We operate a 4,000 sqft "New York Loft Style" office, conveniently close to Quarry Bay MTR exit C we display a number of items, which are also displayed in our online store. We have longstanding close business relationships with a few contracted global manufacturers, from every manufacturer we have at least a few items on display in our Quarry Bay showroom. This will give you the chance to review the craftsmanship, quality, finishing and lining. In case your specific style of Sofa is currently not on display in our showroom, you can review other similar sofas from the same manufacturer. 

We have many leather samples, fabric samples in our showroom so you will be able to customize your Sofa to your personal style and wishes.

 You are more than welcome to visit our showroom and discuss your wishes with our furniture design consultants.

Our Vision

The Hong Kong consumer will be more demanding and will look for alternative sales channels to buy quality modern European design furniture. The globalization will create more cost transparency, which will result in consumers demanding sharper sales prices. 

Our Mission

Ensure our customers will never have to overpay for quality European Design Furniture again.

How to do it, what is the secret?

The secret of SofaSale is not a secret at all. Let us explain in more detail. 

The price is based on the cost savings made within the innovative set up of SofaSale. Which means: high volume buying power, long-term business relationships, access to left over stock, RMB trading relationships with factories, no expensive retail shops, no excessive sales teams to guide customers around, no utility bills, no excessive retail stock, etc, etc.

All the above cost savings are reflected in our pricing.

We do have a fully owned Quality Control team, visiting all our factories once or twice a week. Which means that every order will be checked before it will be send to Hong Kong. Over the past years, we have terminated business relationships with manufacturers that failed to deliver unto our own set quality standards. This has resulted for us in a few very reliable business relationships. We can give them the right volume of business; they can give us the right quality against the right price. Over and over again.

 Value for money

We create a win-win situation. We at SofaSale can clear our stock and reduce the stocklevels in our warehouses in Asia, and our customers, will be able to buy high quality European Design Furniture against amazing discount pricing.

Price

Since our business model is unique in the Hong Kong market, there will be no other company to match the deals we can offer.  Please compare our pricing to others in the Hong Kong market and you will be surprised. Some may try, but will compromise on quality. We don’t, since our main market is Europe and all our products fulfill the European quality standards.  

Shipping

At SofaSale we operate our own trucks and we will deliver all our products at cost to your door. For smaller items you may choose to pick it up from our showroom in Quarry Bay.

We have to charge the Toll fees to our Discovery Bay customers. For more detailed information, please visit our FAQ section.

Payments

We offer different payment solutions, we use the PayPal payment gateway solution, which accepts VISA, MasterCard, AMEX. It is an easy and safe solution.

We also accept bank transfer into our HSBC account or pre-payment by bank cheque. Please contact our customer service for more details. 

Service

Trust and reliability are of utmost importance to us, we believe in close and long-term relationships, both with our valuable customers and our manufacturers. If you feel this is important to you too, and you feel we can help you supplying quality modern design furniture; Please do not hesitate to contact us. 

Quality guarantee

We offer on our entire product range 1-year quality guarantee. If your product is defective, we will send you a replacement. We only work with the most reliable suppliers that have passed all of our quality inspections. We also have independent inspectors who carefully examine all the goods before they are shipped.

Thanks for all the support and responses; please keep following us, since we will continue expanding our product portfolio and offer wonderful sofas against unbeatable prices. 

Please help us to spread the word:  Live in Style!